Head of Design
Lead UX/UI Design
Rimowa, a French luxury luggage brand under the prestigious LVMH group, was grappling with a high bounce rate on its e-commerce website. the website has been rapidly built by an agency without a real user experience process, which leads to many issues. Aiming to elevate the customer journey and improve key performance indicators (KPIs), they enlisted my expertise as a Luxury Head of Design and Lead Ux/UI expert to address these challenges and be proactive to optimise the e-commerce experience. I was responsible of the digital design of the brand, managing an UX/UI designer, an UX writer & SEO specialist, and a Salesforce Front-end developper. I worked on this project during 18 months.
Wireframes for the 3D customizer landing page:
The project served as a catalyst for financial growth, marking a 57.33% rise in Rimowa International’s overall revenue (shops + e-commerce) between 2020 and 2021. Remarkably, the e-commerce platform transitioned into the brand’s most lucrative sales channel. Strategic redesigns particularly targeted the purchase funnel, resulting in a marked decline in bounce rates, thus facilitating a smoother and more efficient customer journey. The new design of the product page led to an upswing in the average basket size, and conversion rate, directly contributing to higher revenue.
These results signify not just improvements in isolated metrics but a comprehensive upgrade in the way users interact with and perceive the Rimowa brand, underscoring the transformative power of effective UX/UI design in the luxury e-commerce space.
« Excellent customer experience from order to delivery. A complete and effective website. Very responsive. When the product is in stock, efficiency is at its peak. »
Quote from a Rimowa customer