Head of Design
Lead Ux/Ui Designer
Tag Heuer, an esteemed Swiss luxury watchmaker, sought to venture into the burgeoning market of connected watches (2018). While experienced in traditional luxury watchmaking, the brand required an agency to design digital interfaces for their inaugural wearable tech product. As the founder and Head of Design of my agency Uni, we won this call for tender and we created a user-friendly interface for the watch and a compatible mobile application experience while aligning with Tag Heuer’s brand guidelines and aesthetic values.
Before embarking on the design journey, I was invited to immerge myself in the essence of Tag Heuer. This travel to the brand’s headquarters in Switzerland provided an invaluable opportunity to delve deep into its history and ethos. This immersion, combined with a comprehensive study of the brand guidelines, laid the groundwork for the design process and art direction.
Video: first prototype of the running experience into the mobile app